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	<title>Fashion Beat Media</title>
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	<description>Web Design and Strategy for Creative Types</description>
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		<title>Video: The right web site for the job</title>
		<link>http://fashionbeatmedia.com/2010/01/video-the-right-web-site-for-the-job/</link>
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		<description><![CDATA[When is a website too diluted to do the job?  When you try to be all things to all people.  I did this video last year for my fashion industry clients, but it has great information for all creative types.  We often are afraid to lose revenue and try to make our websites appeal to [...]]]></description>
			<content:encoded><![CDATA[<p>When is a website too diluted to do the job?  When you try to be all things to all people.  I did this video last year for my fashion industry clients, but it has great information for all creative types.  We often are afraid to lose revenue and try to make our websites appeal to everyone, but at the end of the day, the danger is that we water down our message so much that it appeals to <em>no one</em> at all&#8230;which is NOT what you want.</p>
<p>Watch, absorb, and leave your comments and questions here.</p>
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